Apple Archives - The Hyperion Effect

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When boring is good!

When boring is good!

An excellent post over at slate.com after Apple released its financial results last week which makes a great point about the difference between good news and bad news, all be it indirectly. We have regularly talked about how bad news sells, ...

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Apple v. Facebook

Apple v. Facebook

We love Apple here at The Hyperion Effect so it was with some amusement that we both wrote and read about the trials and tribulations of Facebook’s first full week as a listed company. The key numbers for Facebook were ...

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Not Such a Bad Apple After All

‘Is it just me or does anybody see, the new improved tomorrow isn’t what it used to be, yesterday keeps comin’ round, it’s just reality, it’s the same damn song with a different melody’. I happened to be listening to this ...

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